FordPass Pro
November 2018
ROLE
UX & UI
TEAM
Ogilvy, GTB, VML, Ford Motor Company
TOOLS
Adobe Illustrator, Sketch, Invision, Keynote, Zeplin, Abstract
FordPass Pro is Ford Motor Company's global app designed to cater to the needs of commercial users, particularly small business owners with a fleet of one to five vehicles. Throughout the development process, I collaborated with renowned agencies such as VML, Ogilvy, GTB, and others to create an app that empowers business users to remotely manage and optimise their vehicles' performance.
The primary objectives of FordPass Pro include enhancing vehicle security, monitoring usage patterns, and ensuring maximum operational efficiency. By leveraging the expertise of multiple agencies, we aimed to deliver a comprehensive solution that addresses the unique requirements of small business owners, enabling them to effectively secure their vehicles, gain insights into their usage, and keep their operations running smoothly.
Throughout the project, I was involved in all stages of the design process, starting from the initial Discovery Phase. This phase involved thoroughly understanding the target users, analysing the competition and technological landscape, identifying requirements, and evaluating existing content. By prioritising the needs of business users, we embarked on a complete redesign of the original FordPass app.
I diligently worked on the UX (User Experience) and UI (User Interface) aspects of the app to ensure it delivered an intuitive and seamless user experience. This involved refining the information architecture, streamlining workflows, and crafting visually appealing interfaces that exuded a premium look and feel.
From concept development to global product launch, I remained dedicated to creating an app that not only met the business users' requirements but also exceeded their expectations. The emphasis was on delivering a user-centric design that prioritised functionality, ease of use, and a visually pleasing aesthetic.
The Problem
In this new FordPass project, the focus shifted towards small business users instead of consumers, aligning with the release of the 2019 Ford Transit. Unlike the previous project where we re-skinned the existing FordPass app, this time we recognised the need for a more comprehensive solution due to the complex relationships between fleet managers and drivers.
To meet the requirements of small fleet companies, the app needed to support multiple tiers of access, providing dynamic content based on the specific needs of each user. It became evident that drivers themselves were responsible for various aspects of vehicle management, including maintenance, security processes, and reporting damages. Simultaneously, fleet managers required real-time alerts for critical issues, along with the ability to monitor vehicle security and maintenance. It was crucial to strike a balance between minimizing manual input for drivers and maintaining their privacy throughout the workday.
Understanding these user needs, we set out to design an app that would seamlessly convey relevant information to fleet managers while ensuring drivers could easily fulfill their responsibilities. This involved creating a user interface that provided quick access to essential features and notifications, while automating processes as much as possible. Privacy concerns were addressed by implementing appropriate permission settings and ensuring that sensitive data was securely managed within the app.
By carefully considering the unique requirements and expectations of both fleet managers and drivers, we aimed to develop a solution that streamlined vehicle management, enhanced communication, and improved overall productivity for small businesses.
The Barriers
iven the restrictions on research funding due to Brexit and industry cuts, we faced challenges early on in the process. However, we were fortunate to conduct critical initial rounds of user testing that provided valuable insights into our key personas and their pain points in managing small fleets. These insights guided our design process, but we recognized the need for further rounds of interviews and usability testing to refine the app.
Although the research funding was limited, we leveraged the resources available to us and collaborated with multiple agencies and designers from diverse backgrounds. This collaborative effort allowed us to pool our expertise and work efficiently towards completing the project within the tight deadline, aligning with the release of the new 2019 Ford Transit.
To ensure that the app design met the needs of users worldwide, we conducted user research globally. This approach allowed us to account for cultural laws, expectations, and nuances in different regions. Normalizing the designs globally meant that users from various countries would have a consistent and intuitive experience when using the app.
While the specific timeline for this project may have differed due to the constraints and requirements, my typical UX process, as demonstrated in my work on FordPass, involves conducting thorough research, iterating on designs through user testing, and collaborating with multidisciplinary teams to create a user-centric and globally relevant product.
The Process
Utilising the Double Diamond process was a key approach in this project, just as in previous ones. The Double Diamond is a UX tool that follows an iterative and divergent-convergent approach, allowing us to explore various design possibilities and align the final product closely with the needs of our target audience, also known as Key Personas.
The process starts with the Discover phase, where we conducted thorough research to understand the small business users and their specific requirements. This involved identifying key personas through interviews, surveys, and market analysis. By gaining insights into their pain points, goals, and behaviours, we were able to establish a solid foundation for the subsequent design stages.
Moving into the Define phase, we synthesised the research findings and identified the most critical problems to solve for our key personas. This involved prioritising their needs, defining user stories, and establishing design principles and goals. The goal was to ensure that the app addressed the specific pain points of small business users and provided them with valuable features and functionalities.
The Develop phase encompassed the ideation, prototyping, and iterative testing of design concepts. We used various techniques, such as sketching, wireframing, and creating interactive prototypes, to explore different solutions. Through ongoing user testing and feedback, we refined the designs and iterated on them to ensure they met the needs of our key personas effectively.
Finally, in the Deliver phase, we focused on bringing the refined designs to life, collaborating with developers and stakeholders to ensure a seamless implementation. The Double Diamond process ensured that the app design remained user-centered throughout, aligning closely with the needs and expectations of our key personas.
By following this iterative and agile approach, we were able to create an app that addressed the pain points of small business users, provided a premium experience, and aligned with the goals of the overall project.
Competitive Research
During the initial Discovery Phase of the project, we focused on understanding the key features that users found valuable in competitor apps and other relevant remote-control utility apps. This involved conducting competitive research to analyse and evaluate the offerings of other OEM (Original Equipment Manufacturer) apps as well as popular apps in the remote-control utility space, such as Nest and Tado.
By studying the competition, we aimed to identify best practices, innovative features, and successful design patterns that resonated with users. This helped us gain insights into the expectations and preferences of our target audience when it came to remote-control and monitoring functionalities.
The competitive research conducted during the FordPass project served as a valuable starting point for this new project. It allowed us to build upon existing knowledge and leverage the insights gained from studying similar apps in the automotive and utility sectors. This enabled us to identify successful features and design approaches that could be adapted and incorporated into the new app for small business users.
By understanding what users responded to most positively in competitor apps and other relevant utility apps, we were able to align our design decisions and feature prioritisation with user expectations. This helped ensure that our app provided a competitive and compelling user experience, meeting and exceeding the standards set by existing solutions in the market.
User Research
Building upon the insights gained from the interviews with small business vehicle users and fleet managers, we developed key personas that represented different user types and their specific needs and pain points. Personas, such as 'Rick' and 'Jason', were created to capture the characteristics, motivations, and behaviors of our target audience. These personas helped us empathize with our users and make design decisions that would address their unique requirements effectively.
'Tina' and 'Phil', while not the primary target audience, were also considered throughout the design process. Their perspectives and needs were taken into account to ensure that the app catered to a wider range of users and could accommodate different scenarios and use cases.
By creating these personas based on user research, we were able to align the design and development efforts with the specific needs and preferences of our target audience. This helped us prioritize features, design intuitive user flows, and tailor the overall experience to better meet the expectations of the users.
Throughout the design process, these personas served as a reference point, guiding our decisions and ensuring that the app was designed with the end-users in mind. They helped us maintain a user-centered approach, which ultimately led to a more effective and user-friendly app for small business vehicle users and fleet managers.
Data Synthesis
During the Define Phase, I took the data and insights gathered from the user interviews and conducted a thorough analysis. This involved creating Affinity Maps, which helped identify common themes, patterns, and correlations among the responses. By organizing and visually representing the data, I was able to derive evidence-based insights and gain a deeper understanding of the users' needs, pain points, and expectations.
In addition to individual user interviews, I also facilitated group discussions with similar users through Ford's Commercial Vehicle Research Unit. These group discussions provided an opportunity to gather feedback, opinions, and perspectives from a larger sample of users within the target audience. By engaging in these discussions, we could validate and further explore the insights gained from individual interviews, and uncover additional valuable insights that emerged from the dynamics of group interactions.
The analysis of user research data, including both individual interviews and group discussions, was instrumental in defining the key features and priorities for the design team's initial sprints. By identifying the common needs and pain points shared by the users, we could focus on developing solutions that directly addressed their most pressing challenges. This evidence-based approach ensured that the design decisions were grounded in user insights, increasing the likelihood of creating a product that resonated with the target audience and met their specific requirements.
Design Studio
The Design Studio approach was used to foster collaboration and ideation within the team. By bringing together the diverse expertise and perspectives of team members, we collectively brainstormed potential solutions to address the identified problem statements, framed as "How Might We" statements. In this case, the key priorities of security and vehicle health, as indicated by the interviewees, served as the foundation for generating initial design concepts.
To create a premium appearance for the app, we made design decisions that were influenced by successful apps in the market. The use of dark colours, which are often associated with a luxurious aesthetic, helped to elevate the visual appeal of the app. Additionally, we took inspiration from the tactile look and feel of vehicle controls, aligning the buttons' design with the North American Ford Design System. This approach aimed to create a cohesive and polished experience that reflected the quality and branding of Ford's commercial vehicles.
By differentiating the app's design from the consumer-focused FordPass app, we ensured that it catered specifically to the needs and expectations of small business users. This distinct visual identity helped establish a sense of professionalism and relevance for the target audience, reinforcing the app's purpose as a tool for small business owners to manage their fleet of vehicles effectively.
Overall, the Design Studio approach, combined with design decisions driven by market research and branding considerations, allowed us to generate initial design concepts that aligned with the core pillars of security and vehicle health while creating a premium and tailored experience for small business users.
User Flows & App Maps
Creating User Flows and an App Map are essential steps in the design process to ensure a clear understanding of how users navigate through the app and access its various features. By mapping out the complete path that users follow, we can identify potential bottlenecks or areas where the user experience can be improved.
User Flows visualise the sequence of actions that users take within the app to accomplish specific tasks or goals. This helps us identify the most efficient and intuitive paths for users to reach their desired features. By understanding the user flows, we can optimize the layout and structure of the app to ensure that important features are easily accessible and that users can accomplish their tasks with minimal effort.
The App Map provides an overview of the app's structure and hierarchy, showcasing the relationships between different screens and features. It helps us identify the logical flow of the app and ensure that users can navigate between different sections smoothly. This also allows us to collaborate with Ford and incorporate their input on the features that they consider integral for market competitiveness, aligning the app's functionality with business objectives.
By combining User Flows and an App Map, we gain a holistic view of the app's user experience and its overall structure. This enables us to make informed decisions about the layout, organisation, and prioritisation of features, ensuring that users can efficiently access the relevant functionality while meeting the business goals of Ford.
Prototyping & Guerilla Usability Testing
The decision to use digital tools like Sketch to create the designs was driven by the need to ensure the app's fit in terms of accessibility, especially with the chosen dark theme. Digital design tools provide greater flexibility and control over the design elements, allowing for precise adjustments and measurements.
While the initial lack of research funding posed challenges, leveraging colleagues and friends for usability testing provided valuable feedback on the UI and navigational aspects of the app. Although not ideal, candid and honest feedback from these testers can still contribute to identifying potential issues and improving the user experience.
To ensure consistency and efficiency in design implementation, the screens were designed using symbol or modular format. This allowed for easy application of font, navigation, feature, and colour changes across the entire prototype without disrupting the ongoing development work. We also created a design library or style guide to establish design norms and facilitate a cohesive handoff to the developers. This helps maintain consistency throughout the app and streamlines the development process.
The use of iOS and Material design principles ensured familiarity and improved usability for users accustomed to those platforms. By adhering to established design guidelines, the app's interface becomes more intuitive, reducing the learning curve for users.
The example screenshot provided showcases how font styles were regulated to maintain consistency across the app's design. This attention to detail helps create a visually cohesive and professional appearance while enhancing the overall user experience.
Iconography
Progressing the designs further, I worked with a senior UI designer from Ogilvy to design beautifully geometric iconography in line with Ford's design specifications using Adobe Illustrator. The use of well-crafted icons adds a polished and professional touch to the overall design aesthetic.
Establishing fonts, colours, and grid systems further contributes to design consistency and provides developers with clear guidelines for implementing the designs accurately. By defining these elements, we were able to ensure that the app's visual components, such as text, headings, and layout structures, adhere to a unified style.
Having the necessary tools and specifications in place enables smoother collaboration between the design and development teams. Developers can refer to the established guidelines to recreate the designs accurately, reducing potential discrepancies and streamlining the implementation process.
Screen Flows
To ensure transparency and clarity in the handoff process, I produced comprehensive screen flows that showcased the intricate relationships between each screen and highlighted any dependencies. This allowed the development team to visualise the app's navigation and user flow, ensuring they had a clear understanding of how the different screens connected and functioned together.
While screen flows are typically created during the Delivery Phase at the end of a design sprint, we took a proactive approach and encouraged the development team to start early. This allowed us to iterate on the screen flows throughout the sprints, making necessary adjustments as new features and navigation patterns were introduced to improve usability and functionality.
By providing detailed screen flows, I empowered the development team to have a holistic view of the app's structure and flow. This enabled us to work collaboratively, ensuring that design and development remained aligned and delivering a seamless user experience.
Creating these screen flows was a critical step in the project's success, as it facilitated effective communication, minimised misunderstandings, and ultimately helped us meet our tight release timeline. It was a testament to the seamless collaboration between the design and development teams, driving the project forward and ensuring the app's success alongside the flagship commercial vehicle launch.
Developer Support
Being immersed within the developer team provided me with valuable insights into their daily priorities and challenges. Drawing on my previous coding experience, I was able to understand and address any technical issues that arose, fostering a collaborative and efficient working environment.
To streamline communication and prioritise tasks, I leveraged Trello, a cloud-based collaboration tool. By utilising Trello's features, I effectively managed my time and supported the development team in overcoming any obstacles they encountered.
As we approached the development phase, I recognized the need to optimize loading screens, animations, and interaction processes to align with the project's time constraints. With the MVP roadmap as a guide, I tailored these elements to ensure they met the timing limitations while still delivering a delightful user experience.
Through close collaboration with the development team and leveraging my technical background, I was able to effectively support their needs, resolve any challenges, and ensure the timely progression of the project. This collaborative approach and attention to detail in optimizing key aspects of the app contributed to the successful delivery of the minimum viable product.
Further User Research
With the app-store release fast approaching, I took the initiative to conduct an additional round of 15 user interviews and usability tests. To ensure comprehensive feedback, I developed interview scripts that specifically targeted the core features of the app, as well as potential future features. To facilitate usability testing in different regions, I created InVision prototypes for participants in the UK, Germany, and the US.
During the interviews, I incorporated the UX technique of Card Sorting to establish clear trends and identify user preferences. This process helped us understand which types of users, whether managers or drivers, required specific information and guided the creation of a Site Map to determine the optimal placement of features within the app.
To ensure smooth and efficient interviews, I meticulously organised interview rooms and designated quiet areas for participants. I also coordinated notetakers, including software engineers, to promote team empathy and understanding. Additionally, I involved junior designers, providing them with valuable learning opportunities and allowing them to gain confidence in their own skills.
One crucial objective of these interviews was to challenge the assumption of a hierarchical structure within FordPass Pro users. We aimed to understand whether there was a clear distinction between fleet owners, managers, and van drivers. By delving into the users' perspectives, we gained valuable insights that helped us refine our understanding of the user roles and dynamics within the app.
Following the user interviews and usability tests, I recognized the importance of the iterative nature of UX design. Therefore, I returned to the Define phase and utilized the valuable insights gathered from the recent user interviews to extract additional quotes and findings. This process involved synthesizing the data to identify key trends and relationships, which I visualized on a large whiteboard using an Affinity Mapping technique.
By analyzing the data and conducting a thorough synthesis, I gained a deeper understanding of user preferences and pain points. This enabled me to make informed decisions regarding the design improvements for the Minimum Viable Product (MVP) release. I integrated many of the findings and feedback received from the users into the design iterations, ensuring that their needs and expectations were addressed.
During this process, it became evident that certain features required further research and interviews to refine and enhance their effectiveness. This aligned with the iterative update plan for FordPass Pro, allowing us to continuously gather user feedback and make necessary improvements. Conversely, some features that received negative user feedback were discredited and excluded from the final design, as prioritizing a seamless and user-friendly experience was paramount.
Once I summarized the results from the data synthesis, I prepared a comprehensive presentation deck to share the findings with the wider product team. In this presentation, I emphasized the importance of understanding the users' perspective and debunked the notion of hierarchy within FordPass Pro users. Instead, I highlighted the key areas that users were primarily focused on, which were security and productivity.
To increase team empathy and realign the core requirements of the app, I conducted overview sessions with key stakeholders within the FordPass Pro team. These sessions allowed us to gain a deeper understanding of the users' needs and priorities, ensuring that the app's features and functionalities were aligned with their expectations.
With a focus on security, I further developed the UX flow for the Guard mode feature. Guard mode was designed to provide enhanced security by monitoring the status of the vehicle in real time and notifying the user of any unauthorized access or movement. This feature aimed to address the users' concerns regarding vehicle security and offer them peace of mind.
Although I received valuable feedback from the user interviews, I had to carefully select which ideas to prioritize and incorporate into the app. Some feedback, while valid, risked overcrowding the app and diluting its core purpose. For instance, during the second round of user interviews, I discovered that London van drivers faced frustrations such as speeding fines, parking availability, and compliance with ULEZ/Congestion Charge zones. While these issues were important, they were not the primary focus of FordPass Pro and were therefore saved for future projects.
By conducting these overview sessions and making informed decisions about feature prioritization, I ensured that FordPass Pro remained focused on delivering a secure and efficient experience for small business vehicle users.
pushing assumptions and conducting frequent user research sessions are crucial in understanding users' needs and designing a successful product. It's important to stay open-minded and explore various options to uncover users' deepest needs, even if they may not be initially apparent.
In September 2019, I organized an additional round of 14 user testing sessions spanning across three days. The insights gathered from these sessions proved invaluable in improving the site architecture and simplifying the login and vehicle connection process. The previous process inherited from the FordPass project was disliked by the team due to its lengthy and confusing user flow. Analytics data revealed that nearly 90% of FordPass Pro users abandoned the process during the initial stages of activating their vehicles.
To address this issue, I led several crazy-8 ideation sessions with the team, aiming to generate innovative and out-of-the-box solutions to streamline the process. Ideas such as QR codes, magic links, and even augmented reality were explored. Through this collaborative ideation, we were able to create a significantly shorter user flow compared to the original one, resulting in nearly doubling the percentage of users successfully activating their vehicles and accessing the home screen.
By constantly iterating and improving the user flow, we were able to enhance the overall user experience and ensure a smoother onboarding process for FordPass Pro users. This exemplifies the importance of user feedback and ideation sessions in driving innovation and achieving tangible improvements in the product.
Indeed, addressing the issue of incompatible vehicles was an important aspect of improving the user experience of the FordPass Pro app. Many users were attempting to add vehicles that did not have a factory-installed modem, which rendered them incompatible with the app. This led to confusion and frustration among users.
To mitigate this problem, we took steps to enhance the clarity of information provided on the app stores. By empathising with users and understanding their needs, we were able to revise and emphasise the restrictions associated with incompatible vehicles. This clarification helped users better understand the limitations and make informed decisions when considering the use of the FordPass Pro app.
Improving the app store descriptions and providing clear guidance on compatible vehicles not only reduced user frustration but also set realistic expectations from the outset. This enhanced transparency contributed to a more positive user experience overall.
The End Result
During the iterative development phase, I closely collaborated with the development team, following an agile methodology. Tools like Zeplin, InVision, and Abstract were utilised to ensure transparency and alignment between design and development versions. To maintain quality standards, I conducted thorough checks using a development test smartphone to compare early developer prototypes against the finalised screen designs. Any issues identified were promptly addressed in collaboration with the developers.
As the project progressed, I dedicated my efforts to designing new screens with a clean user experience specifically tailored for the new PHEV transit vehicles. This included developing intuitive charging-mode screens and an energy usage overview screen. Furthermore, I took the opportunity to completely re-engineer the activation and authorisation flows, ensuring they were aligned with the user's expectations and needs. Additionally, I fine-tuned the interface design for other key areas of the app, refining the overall user experience and visual aesthetics.
Throughout the challenging year of 2020, marked by the COVID-19 pandemic, I continued to work remotely on iterating the designs for FordPass Pro. As the sole Ford UX Designer dedicated to the project, I took on the responsibility of remotely testing planned features and concepts. One of the key features I worked on was the Logbook feature, specifically designed to support German business drivers who are legally required to log all their journeys for tax purposes. I led the testing process, collecting video responses from users and carefully analyzing their feedback. Based on their input, I iterated and refined the designs to better meet their needs and expectations.
Additionally, I played a crucial role in testing and refining the new Fuel Report feature. This feature allows drivers to automatically access their vehicle's efficiency and fuel costs on a monthly basis, providing them with valuable insights. Furthermore, I led testing for a highly anticipated feature called Sentinel, inspired by Tesla's Sentry Mode. Sentinel enables drivers to remotely monitor their vehicle using advanced cameras installed on the top of the vehicle. Through user testing and feedback analysis, I ensured that the design of these features met user expectations and delivered a seamless experience.
Despite the remote work environment, I remained committed to delivering high-quality designs and user experiences for FordPass Pro, adapting to the challenges posed by the pandemic and leveraging remote testing methods to gather valuable insights.
FordPass Pro was a significant undertaking that spanned several months, as is often the case in large organisations like Ford Motor Company. During this time, the design team and I actively contributed to the transition of Ford into a more agile and lean organisation, continuously improving our processes and providing valuable insights for greater efficiency.
Considering that commercial vans are essential tools in the workplace, it became evident that commercial users needed a robust solution for remote vehicle control, including features like locating their vehicles and monitoring their security. FordPass Pro was designed to meet these specific needs, providing an intuitive and clean interface that allows users to easily monitor vehicle health, security, and status. Throughout the design process, we prioritised user feedback and conducted thorough testing with the actual users who would be utilising the app. This ensured that the final product was tailored to their preferences and requirements.
By offering FordPass Pro, Ford Motor Company has not only developed a valuable product but has also enhanced its brand appeal and provided additional services to its customers. The use of analytics has allowed Ford to gain insights into how the app is being utilised, enabling them to make informed decisions for future iterations and better understand user behaviour.
Overall, FordPass Pro represents a successful collaboration between the design team and the business, resulting in a powerful tool that empowers commercial users and strengthens the overall Ford experience.
App Store Ratings
In November 2020, I took the initiative to enhance the user feedback process by integrating native methods of app store reviews into FordPass Pro. This update aimed to make it easier for users to leave feedback and star ratings without having to exit the app. The goal was to increase user engagement with app store ratings, potentially leading to improved ratings on both Android and iOS platforms.
To achieve this, I implemented new native feedback methods in both versions of the app. Users were presented with a pop-up modal after completing a positive user flow, such as booking a service or successfully using a feature on FordPass Pro. This modal would appear a maximum of three times per year, ensuring it did not become intrusive. Additionally, an in-line feedback request was integrated, offering a less intrusive option that could be used more frequently.
One interesting aspect of the feedback process was that users were encouraged to provide feedback within the app, even if they were not enjoying their experience. This approach not only aimed to gather valuable feedback for improving the app but also aimed to reduce the number of negative reviews on the app stores. By providing an avenue for users to voice their concerns directly within the app, we hoped to address any issues and continuously enhance the user experience.
By implementing these native feedback methods, we aimed to foster a more engaged user community, encourage constructive feedback, and ultimately improve the app store ratings for FordPass Pro on both Android and iOS platforms.
In December 2020, the development team successfully integrated the new native feedback methods into FordPass Pro. The impact of this integration was remarkable, with the app store ratings for both Android and iOS experiencing significant improvements. Android's rating, in particular, surged from 3.3 to an impressive 4.4 within just one month.
However, it is important to note that during the Christmas period, an unfortunate bug slipped through the cracks and affected the app's performance, leading to negative ratings and reviews. The development team promptly addressed this issue and released a fix in January, ensuring that users had a smoother and more reliable experience with the app.
Despite the temporary setback caused by the bug, the overall ratings score continued to increase steadily, and the number of app store reviews also saw a noticeable rise. This outcome was met with great enthusiasm by the Ford management team, as it indicated the growing satisfaction and engagement of users with FordPass Pro. Moreover, the increased user feedback further fuelled our commitment to enhancing the app's features and addressing any areas that required improvement.
The successful integration of the native feedback methods and the subsequent improvements in app store ratings and user reviews marked a significant achievement for FordPass Pro. It demonstrated the positive impact of actively engaging users and leveraging their feedback to drive continuous improvement. This success not only validated our efforts but also served as a catalyst for future enhancements and updates to ensure that FordPass Pro remains a top-notch app for our users.
In 2020, I collaborated with a UI designer to completely redesign the FordPass Pro app. Our goal was to improve the user experience, interface, and scalability. We carefully considered user feedback and industry best practices to create a visually appealing and intuitive design. Through continuous iteration and user testing, we refined the app's interface, ensuring a delightful user experience. The redesign received positive feedback, enhancing user engagement and satisfaction.
You can view this more recent project here.
